The following post is taken from the blog of Carrie Wilkerson, The Barefoot Executive: Currently a mentor/coach/advisor to over 100,000 men and women as the Barefoot Executive through videos, podcasts, masterminding, mentoring and live speaking. Not only a business expert, but an expert IN Business, Carrie’s work-at-home methods have inspired thousands and has earned many awards, online and off.
A sought after speaker, Carrie’s humor, real-life examples and tough love translates to every audience, gender, genre and generation.
Her passion is in teaching others to ‘Fill their Stadium’ with fans so that marketing is easy and business is abundant!
Follow Carrie at http://twitter.com/barefoot_exec
Filling Your Stadium by Carrie Wilkerson
We all want to fill our stadium or believe that we do, so what’s the problem? Why are some successful and others not successful?
If you recall, I mentioned the 4W’s in one of my last posts. If you have not read that post, go now and read it before continuing with this one. Now that you are all caught up we will begin with the first W which is the ‘Want‘.
Now you may be asking yourself, that is silly, don’t we all want more business, more clients, more customers, and more __________ {you fill in the blank}. My answer to that question is ‘Yes’, but many are still struggling with their ‘Want‘. In order to fulfill this need, you must first determine what it is that your audience wants. Have you studied your target market? Do you know what they truly want? Do you know what it will take to give them what they want?
Determining the answers to those very important questions will lead you to the filling of your stadium. After all, isn’t that what we all desire? We want to fill our stadium with cheering fans and not one with the solitary sound of crickets. In order for this to be successful we must first find out what inspires us, what fuels us, what keeps us going and soon you will notice that your audience wants the same. You will inevitably attract those that desire the same. Once you find them you will then want to Woo them and we will discuss that second W in the next post.
