Nov 26, 2013 by Amy Schmittauer
If you’re a social media marketing fan like myself, then this is probably no news flash to you.
Gary Vaynerchuk is a powerhouse in the digital world when it comes to sharing and understanding the importance of changing your mindset for marketing online.
It’s no longer about you and your product. It actually haven’t been for some time.
It’s all about making the customer happy. And spending time and money to do it and do it well is really important if you want your business to grow a loyal base of brand advocates, the people who will support you and take you far because they believe in what you’re doing.
Gary preaches this and he preaches it well.
His new book, as I said in the title, drops today. Jab Jab Jab Right Hook is the final of a trilogy of social media marketing books Gary has written. This one with the most focus on what’s most important to businesses: the right hook. The sell. The blowing away of your competitors. But don’t think that the “jabs” in the title are less of a focus. You can’t win with just a right hook. It’s all about the strategy.
I just received my books (yes I bought more than one… Gary is a heck of a salesman and the deals he was striking made it very much worth it) today and I’m only on page 10. So I’m not going to tell you that you must buy this book because I haven’t finished it yet.
But what I will say is that there is no other thought leader, in my opinion, that knows and can explain in the most compelling way what will truly make a difference for businesses marketing online the way Gary Vaynerchuk does. (Just take that slideshow we shared here over the weekend as an example.) His previous books were nothing short of phenomenal and I expect no less from this one.
So take that for what it’s worth and at least get Jab Jab Jab Right Hook on your radar. There is a free chapter for you to read on Gary’s website before you buy. Give it a whirl.
Your brand’s online presence is counting on it.
Nov 23, 2013 by Amy Schmittauer
This is a great Slideshare presentation from Gary Vaynerchuk, co-founder and CEO of social media brand consulting agency VaynerMedia, talking about the biggest mistake made on Twitter. Particularly by business users.
If you don’t know to do this, you’re missing a great opportunity of reaching all of your followers possible at any given time. Just because you’re “not techy” doesn’t mean you can’t remember to make this very simple change when you’re replying to someone on Twitter.
Check out Gary’s slideshow to find out if you’re missing this very important Twitter tactic.
So? Have you made this mistake? Time to change that! Think of how many more people you’ll reach with a little strategic character formatting. Oh social media. Always keeping us on our toes, right?
Nov 7, 2013 by Jess Ostroff
This is the seventh episode of Reach the Summit, a brand new podcast that helps you reach your business goals. Episodes are recorded twice per month and feature business owners, marketers, salespeople, social media specialists, operations managers, and other inspirational individuals who can speak about their path to success and how to help other people in business.
Your hosts Mike Bowers and Amy Schmittauer interview each guest to learn more about what makes them tick and what keeps them striving for success in everything they do.
Steve Kloyda, the Prospecting Expert, joins the podcast this week to talk about why finding the right people is the most critical step in the sales process, the importance of practicing and planning, and how he overcomes the fear of reluctance when it comes to making phone calls.
Steve went to school for visual art and has always been a creative guy, which is an interesting way to start a career in sales. When he started training in sales early on in his career, he was encouraged to call CEOs and paint pictures of what he feels is going on in their minds. This tactic helped him understand successful sales and helped him craft the tactics he uses in his business today. When he realized that he couldn’t sit around wait for the phone to ring, he worked on learning the best way to find the right people, planning the purpose of the call, and using the phone to reach people effectively.
In this 30-minute episode, you’ll learn:
- Why every small business owner needs to know about prospecting
- Why the telephone is one of the most misused and abused technology
- Step-by-step intructions to start you phone calls
- What you should never to say to new prospects on the phone
- What it means to have a script without sounding canned
- The key to a successful call with a defined purpose
- How important voicemail is and what to say when you get it (70% of calls go to voicemail!)
- How to come up with your unique messaging
…and much, much more.
Learn more about Steven on his website, TheProspectingExpert.com, follow him on Twitter @SteveKloyda, like his Facebook page, The Prospecting Expert, email him at firstname.lastname@example.org, or feel free to give him a call at 612-454-1426.