Apr 14, 2014 by Amy Schmittauer
Having a difficult time keeping Facebook’s different size requirements for images straight? Help has arrived! You’ll never need to search again because advanced Facebook marketer Jon Loomer of JonLoomer.com has created this handy infographic putting all the requirements in one convenient place. Need a glossary of Facebook ad terms or, specifically, a glossary for Insight terms? He’s got infographics for both–and great general information on Facebook advertising–as well!
Do you use any infographics that are helpful for streamlining all the little business tasks we do throughout the day? If so, share them in the comments; we’d love to use them too!
Apr 10, 2014 by Amy Schmittauer
This is the 14th episode of Reach the Summit, a podcast to help you reach your business goals. Subscribe on iTunes, Spreaker or Stitcher Radio.
Hosts Mike Bowers and Amy Schmittauer interview each guest to learn more about what makes them tick and keeps them striving for success in everything they do. Episodes are recorded twice per month and feature business owners, marketers, salespeople, social media specialists, operations managers and other inspirational individuals who can speak about their path to success and how to help other people in business.
A breakout presenter at last year’s Ohio Growth Summit, Dan Stover is a Leadership Consultant with Integrated Leadership Systems, a leadership development organization. After graduating from The Ohio State University with dual degrees in Psychology and Criminology, he pursued criminology–leading a multi-million dollar digital technology initiative at the Franklin County Courts. But, as many of us experience, Dan realized his leadership skills and passion were ultimately not being fulfilled in his chosen field.
Dan began to undertake stronger leadership roles in the community through an award-winning blog, a position as Vice President of the Downtown Residents’ Association of Columbus and a successful talk-radio show, finding the consulting and leadership aspects of these activities to be his calling. In becoming a coach at Integrated Leadership Systems, Dan has leveraged his experience as a leader and his passion for helping others to facilitate deep transformation in his clients.
In this 30-minute episode, you will learn:
- About working through an organization’s internal systems when introducing new initiatives;
- Understanding people’s emotional response when change occurs;
- What to focus on when you encounter resistance;
- How to address intense conflict between two parties who need to work together; and
- The importance of “emotional independence” from your business.
In addition to listening to the podcast, you can also watch one of Dan’s TED Talks. Follow Dan on Twitter and find out more about him on LinkedIn!
Apr 7, 2014 by Amy Schmittauer
As I wrote last week, I’ve been spending time getting to know our keynote speakers from the upcoming Ohio Growth Summit.
One of our keynote speakers, Heather Whaling of Geben Communication, recently posted a blog on maximizing your experience at conferences. The post originated from Harrison Katz, senior business development manager at 2U, who wrote about what he learned attending the SxSW Conference in Austin, Texas.
Having attended many conferences over the years, being involved with Ohio Growth Summit and reading a lot of advice on how to get the most of conference attendance, I discovered three key ways for translating your conference attendance into a positive impact on your business.
Go in with a game plan
The first step is to determine what you want to get out of the conference. Do you want to spread the word about your company? Do you want to generate growth ideas or find potential customers? Once you have an objective or two, spend some time reviewing the agenda, breakout sessions descriptions, the list of exhibitors and the profiles of each speaker. Build a schedule and determine how you’re going to spend your time at the conference. Think of questions to ask and ways to get your name in front of as many attendees as possible.
There’s more to be gained from conference attendance than just going to workshops. You’ll be spending time with peers, vendors and potentially new customers. If possible, find out ahead of time who will be attending so you can set up meetings over lunch, dinner, between sessions or evening cocktails.
Don’t plan on escaping to your room early or skipping out to go shopping unless you want to miss out on networking opportunities that can pay off later. Take advantage of all breaks, receptions and meals to connect with other attendees. Practice your “elevator pitch” ahead of time.
Whether it’s an old school notepad and pen or a more technological method, make sure you have something to take notes. Don’t limit your note taking to speakers and breakout sessions; jot down thoughts and observations from your one-on-one conversations and networking events. These will come in handy when you call a potential customer the next week and remember the specific problem he or she is having.
You receive a huge amount of good ideas and information from a conference like the Ohio Growth Summit. My advice: after the conference choose one thing you learned or heard and focus on implementing that idea. Keep the rest in a folder to work on later.
You also want to follow up with people you met, especially those who either shared great ideas or who may become a valuable supplier or customer for your business. Start following them on social media and call them the week after the conference ends.
With the Ohio Growth Summit less than two months away, it’s not too early to start forming your game plan. Keep reading our blog and visiting the site as we provide more information about the Summit, and you’ll know exactly where to start in order to prepare.
Share your conference tips and experiences with others in the comments!
photo credit: Dell’s Official Flickr Page via Flickr cc