Meet Your 2014 Keynote and Breakout Presenters…
Human Business Works
PRESENTATION: MASTER THE DIGITAL CHANNEL
You were told to “get online” and the cash registers would ring. You dutifully went about building out elements of your digital presence (maybe a blog and Twitter and a few random YouTube videos), and not much happened. Not enough to make you excited.
Chris Brogan has taught companies large and small, associations, and individuals how to master the digital channel. How do you generate leads in a world where the attention wars are raging? How do you improve sales processes? What can you measure? And where will you most likely go wrong?
If you’re looking for leads, more attention, sales, business impact, and you’re still not getting much from your digital channel, this is your talk.
Most people ask Chris Brogan for one or two of the following. He usually delivers all three.
- More customers
- Improved engagement from sales and marketing efforts.
- Alignment of previous efforts with modern business conditions.
During this presentation, you will learn about:
- The components of the digital channel.
- The five key elements pushing away potential customers.
- The Owner’s Compass: a great way to put the digital channel to work.
- Content marketing and media’s role in building value.
- The three phases of digital business and how to best extract business value.
- Community nurturing and its value to your business.
BIOGRAPHY: Chris Brogan is Publisher of Owner Magazine, a business magazine helping you improve your worth by growing your capabilities and connections. He is CEO & President of Human Business Works, a publishing and media company. He is a sought-after keynote speaker who has addressed crowds of thousands, been on the Dr Phil show, and once presented to a princess. Chris has consulted with companies you know like Disney, Microsoft, Coke, Titleist, Pepsico, Google, Motorola, and many more. He is the New York Times Bestselling author of six books and counting, including The Impact Equation, with Julien Smith. He lives in northern Massachusetts, where he frequently plays Minecraft with his kids and plots world conquering with his girlfriend, Jacqueline Carly.
More Bio Information can be found at http://www.chrisbrogan.com/about
The Prospecting Expert
PRESENTATION: THE ART OF PROSPECTING
Skeptics say that prospecting is dead. It’s not. And it never will be. True, the old way of selling is dead and gone forever, but prospecting continues to be the foundation of all successful businesses and salespeople. Does the thought of prospecting leave you overwhelmed and exhausted? Have you been told you should prospect but you don’t know where to start?
Many in sales complain about prospecting. Even you may not enjoy it. That can change in minutes with the right strategies and tools for success. During Steve’s keynote you will meet “Hector the Prospector,” and explore why he’s still around.
You will learn why you experience “Call Reluctance” and the best way to eliminate it. How to apply the single best “Phone Approach” that separates you from the competition in seconds. Discover how to get…and stay… out of “voicemail hell.” You will also learn how to apply Steve’s “Formula for Success” when working with objections and the single best closing technique to drive more sales.
Steve will share the top telephone tactics that he has developed, implemented, refined and personally tested during more than 1,000,000 (yes, that’s one MILLION!) telephone calls and 30 years of experience.
BIOGRAPHY: For more than 30 years, Steve Kloyda has been creating unique selling experiences that transform the lives of salespeople, prospects and customers. As Founder of The Prospecting Expert, Steve helps his clients attract more prospects, retain more clients, and drive more sales.
Since 1980, Steve Kloyda’s professional experience has expanded significantly. In addition to facilitating thousands of workshops across the country, he has personally:
• Made more than 250,000 telephone sales and prospecting calls.
• Listened to and analyzed more than 25,000 sales calls.
• Facilitated more than 6,000 one-on-one coaching sessions.
Combining his creativity, knowledge, and hands-on experience from the past 30 years, Steve has created a unique selling methodology which attracts more prospects, retains more clients and drives more sales! Steve’s motivation, insights and down-to-earth strategies provide a powerful learning experience for anyone wanting to transform their sales and dramatically grow their business. Steve’s mission is to create
ideas that Inspire, Encourage and Empower others to produce life-changing results.
Tired of living a life that felt prescribed to him by society, Jason SurfrApp used his out-of-the-box thinking and ingenuity to create multiple profitable Internet-based businesses. Jason will share his story of generating over $1M in revenue and building the worldwide recognized brand IWearYourShirt. Jason will also discuss how he sold his last name (twice) and successfully earned a profit marketing and writing a book before a single word was written (or book sold). Jason is an entrepreneur at heart, lives a life of intention, and continues to strive to make a living doing what he loves.
BIOGRAPHY: Jason SurfrApp (formerly Jason Headsetsdotcom & Jason Sadler) is the Founder of IWearYourShirt. In 2008 he recognized the growing influence of social media and decided he could utilize these platforms in a new and unique way, by get paid to wear sponsored t-shirts for a living. Each day, Jason represented a different company online using social media sites like Facebook, Twitter, YouTube, Ustream and Flickr. Jason has worked with over 1,500 clients that include professional sports organizations, advertising agencies, Fortune 500s, startups, and more. Jason previously co-owned a web design company and in 2012 and 2013 auctioned off his last name to the highest bidders. Jason will be known as “Jason SurfrApp” in 2014 and is currently writing and crowdfunding an upcoming book titled “Creativity For Sale.”
National Entrepreneurship Center
PRESENTATION: Entrepreneurial Thinking Required!
Jerry Ross will launch the two-day Ohio Growth Summit with a fast paced presentation on the critical role entrepreneurship plays in the US economy and how today’s economy requires that every business engage in entrepreneurial thinking!
An Ohio native, and life-long entrepreneur, Jerry Ross is now the Executive Director of the National Entrepreneur Center in Orlando, Florida; which has been spotlighted as a national model for economic development. In this high energy session, Jerry shares tactical and practical lessons from his own entrepreneurial ventures and from the thousands of small businesses that visit his center each year. This session is guaranteed to entertain, inspire and enlighten you on the big impact of small business. Don’t miss this one!
BIOGRAPHY: Jerry Ross is a life-long entrepreneur who has also worked for Ohio Bell, AT&T, and Goal Systems Software. His entrepreneurial ventures have ranged from publishing and real estate to entertainment lighting and he has attracted clients as diverse as Walt Disney World, the Super Bowl, the Olympics and NASA. He currently serves as the Executive Director of the National Entrepreneur Center and is a nationally recognized speaker and commentator on small business.
As president of Geben Communication, Heather leads new business development and client strategy. An avid Twitter user, Heather can trace 75% of Geben’s business back to relationships that began online. This ability to turn social networking into business outcomes has helped Geben evolve into a highly respected, sought-after, award-winning PR firm. In addition to helping clients secure coverage in a range of high-profile media outlets – from the New York Times and Wall Street Journal … to Huffington Post and TechCrunch – Heather has been quoted in Inc.com, Entrepreneur and BusinessWeek about technology’s impact on communication and business.
Heather was selected as one of Columbus Business First’s “Forty Under 40” and named one of Columbus’s top 10 entrepreneurs by The Metropreneur . She also serves on the Board of Directors for The Women’s Fund of Central Ohio.
Heather was one of five women bloggers to join Fairwinds Trading and Macy’s in Haiti in March 2010 to learn about the “Heart of Haiti” economic development initiative. She was also one of three social media correspondents selected by Outback Steakhouse to document the 2012 Outback Bowl via social media.
Opening Expert Panel Moderator:
Don’t Panic Management
Jess Ostroff is the Director of Calm at the virtual assistant agency, Don’t Panic Management, which helps companies outsource administrative, bookkeeping, social media, and content marketing tasks so they can focus on growing their business. When she’s not keeping her team organized and her clients happy, you can find her trying delicious recipes, going to hear live music, and finding new places to taste wine.