Anthony is President and Chief Sales Officer of Solutions Staffing which helps its clients getting the help they need in various fields such as clerical, accounting, and other critical positions. He is also Marketing Director of BSB Sales Coach & Consultancy which helps sales professionals grow and reach their greatest potential in their field. Finally, Anthony is Founder of TheSalesBlog.com where he shares his experiences and advice in the sales and business realm with his readers. Be sure to check out his website to learn more and tweet with him here.
Amber is an entrepreneur, television host, professional speaker and best-selling author. She co-hosts a television show called App Central which is broadcast in Canada, Australia and South Korea. She regularly contributes to CTV News Channel. She shares social media and productivity in her regular articles for Fast Company where she has also contributed video interviews with entrepreneurs such as Guy Kawasaki. Her best-selling book, Power Friending helps businesses with their social media presence and is available on Amazon. To learn more about Amber, check out AmberMac.com and tweet with her here.
Brad Griffith is a life-long entrepreneur. He grew up working for his dad’s veterinary hospital, learning the joys and challenges of business ownership. Brad is now President of Buckeye Interactive, the web strategy and engineering agency he started four years ago, and Chief Technology Officer at SmartCrowdz, a mass-participation event management technology startup.
Buckeye Interactive serves small business and tech startups with web strategy, engineering and design. Prior to starting Buckeye Interactive, Brad spent several years consulting and developing web applications in-house for a variety of companies including JPMorgan Chase, QUALCOMM and the Go Big Network. Brad earned his Masters in Business Administration after completing his Bachelors in Electrical and Computer Engineering with honors, both at from The Ohio State University. He has more than 15 years of web development experience and has worked from coast to coast with small and large companies, educational institutions, non-profit organizations and government agencies to build innovative web solutions. You can reach Brad at email@example.com and follow him at @BradGriffith.
Brad will present… Principles of a Powerful Web Presence
Make the most of your company’s web presence. Walk away with actionable tips to increase ROI using Google Analytics, Google AdWords, Search Engine Optimization, Social Media, and Content Marketing.
- Know at least 5 key metrics you need to measure and how to measure them on your website using Google Analytics.
- Formulate a strategy for testing your marketing message in a quantified way with Google AdWords pay-per-click (PPC) advertising
- Understand the relationship between Search Engine Optimization and Content Marketing and how to utilize both
- Compose a basic Social Media Interaction plan for driving customer engagement and improved SEO
- Determine your website’s role in your overall marketing and business plans
Cheryl Harrison is the President of speechbubble, a conversation company helping bars, breweries, and the occasional tech startup fill in their own speech bubble through social media and public relations.
Cheryl is also the founder and editor of the Columbus boozing blog DrinkUpColumbus.com, as well as a contributing writer for half a dozen local print publications. Cheryl has been voted one of the top three bloggers in Columbus the past three consecutive years. You can find more about Cheryl at beingcheryl.com, more about speechbubble at speechbubblepr.com, and more about random nonsense on Twitter @CherylHarrison.
Cheryl brings you… Tips and Tools for Effective Social Media Community Management
Moderator Craig Baldwin – VP of Strategic Partnerships, Upsourced Accounting
- Cheryl Harrison, President, speechbubble
- Amy Rose Brown, Social Media Specialist, Wendy’s
- Lindsay Arnett, 614 Media Group
You might know the basics of Twitter and Facebook, but tools like Hootsuite, VenueSeen and ManageFlitter can kick your social media efforts up a notch. In this panel we’ll be discussing the tactics and tools you need to have in your social media arsenal to help drive new sales and empower existing customers.
Dan Stover is a dual-degree graduate of The Ohio State University. He studied Psychology and Criminology, and held positions within Harding Hospital at the Wexner Medical Center and The Department of Justice during his education.
Professionally, Dan has previously led a multi-million dollar technology initiative for Franklin County and co-hosted a weekly, FM talk-radio show that interviewed entrepreneurs and inspiration-driven leaders. As his own journey into leadership development grew; he realized that his passion for leadership and its impact on others were to be his career. As a consultant at Integrated Leadership Systems, Dan has used this passion to work with companies ranging from start-ups to billion dollar organizations in leadership training, development and coaching. Dan’s goal is to help individuals find their passion while overcoming adversity, and to help teams unlock their truest potential. You can reach Dan at firstname.lastname@example.org and follow him at @DLStover.
Dan will present… Thriving Under Pressure
Stress is a fact of life, especially for entrepreneurs and business owners. There is no way to escape it, be it tough economic times or personal adversity. But you can learn to use stress to your advantage. In this discussion, you will learn to harness the energy provided by stressful situations and turn it into solutions that will lower your anxiety and raise your effectiveness as a leader.
Heather Whaling (aka @prTini) is president of Geben Communication, a boutique PR firm based in Columbus that helps companies — ranging from startups to $100 million enterprises — excel in today’s social world. An avid Twitter user, Heather can trace 75% of Geben’s business back to relationships that began online. This ability to turn social networking into business outcomes has helped Geben evolve into a highly respected, sought-after, award-winning PR firm. Heather was named one of Columbus Business First’s Forty Under 40 and one of Columbus’s Top 10 Entrepreneurs by The Metropreneur, while Geben was named one of the Top 10 Agencies for Startups by Agency Post. Heather blogs about PR and social media trends at prTini.com and is the founder of the recently launched DefineYourAll.com.
Heather will present… Entrepreneurs: Define Your All
Define your all. Don’t let others define it for you.
What does it mean to “have it all?” What are we supposed to be “leaning” into? We grow up being told what it means to be a good son/daughter, mother/father, husband/wife, friend, employee or boss. It’s impossible to excel at everything, which is why people — especially entrepreneurs — often feel like they can’t have it all. There’s immense pressure to conform to societal norms, but what happens if you decide to test a different approach? In this presentation, Heather Whaling will provide tips and advice to help attendees define THEIR all and then make it happen.
Jess Ostroff is Director of Calm at the new social media and virtual assistant agency, Don’t Panic Management. She and her team work to help small business owners get their work done more efficiently by providing operations and marketing consulting, administrative assistance, content creation and editing, copywriting, community management, project management, event planning, bookkeeping, and more. Some of her current and former clients include: Convince & Convert (Jay Baer), Geben Communication (Heather Whaling), Social Media Explorer (Jason Falls), and Copyblogger Media (Brian Clark).
As a graduate of NYU’s Stern School of Business, Jess’s overarching goal is to find the path of least resistance to solve common business problems such as schedule management, task management, and delegation/outsourcing. You can find out more about Jess at email@example.com or hear what she has to say on twitter at @jessostroff.
Jess will present… How To Outsource Your Way To A Smarter Business
Are you overwhelmed with the amount of menial and time-consuming tasks it takes to run a business? Did you know you can delegate a huge percentage of these tasks so that you can focus on finding new clients, building your reputation, and developing your brand? Learn how to manage your operations and processes for a more efficient and productive business from Don’t Panic Management’s Director of Calm, Jess Ostroff, who will teach you what tasks you can delegate, how to delegate, what tools you should be using, and why you should be delegating (hint: growth is good!).
Justin M L Bryant is an entrepreneur, a creative communicator and a simple guy. He leads brand thinking and creative vision at Think Brand Studio, where he works on a range of projects for clients such as: Kenyon College, Sherwood Brewery, Hospice of Knox County and Columbus College of Art & Design.
Justin lives in historic Mount Vernon, Ohio with his wife Rachel and his two sons. He is passionate about typography, international travel, landscaping and local boutique retail/restaurants. You can find Justin online at www.thinkbrandstudio.com and follow him on Twitter at @jml_bryant.
Justin will present… 9 Tools for Creating Smart Brand Strategy
Successful brands build upon smart strategy. In this session, we’ll discuss: Internal and external forces that you should consider while creating your brand strategy, specific simple tools that you can use to define your strategy and how strategy drives other elements of your brand. You’ll leave with a solid understanding of what you should consider in your brand strategy, a list of ways that you can define your strategy and a working knowledge of how your new strategy will affect your brand’s design and marketing.
“Mike Rudd is an Author, Speaker, Sports Marketing Specialist, and Hot Dog Extraordinaire. His tasty company, full story, and delicious blog can be found at www.marketingfunwithmike.com and his book Hot Dogs, A Little Marketing, and A Lot of Fun can be found on Amazon.
Mike believes every single one of us has a hot dog stand inside of them of when you find it there’s no telling how much passion and motivation will come into your life and your career. Mike has been in sports marketing at 97.1 The Fan Sports Talk Radio since 2008 and in 100% commission sales since his sophomore year in college so he can empathize with your daily highs and lows of owning a small business is your career.
He also writes for SportsNetworker.com, RBR.com, does a monthly podcast The Hot Dog Stand Chronicles and is available for speaking, consulting, and sports marketing opportunities. He is trying to make the world a better place in his own way one day at a time, lives with his wife Jill in downtown Columbus, and is a volunteer basketball coach at Our Lady of Peace in Clintonville, Go Tigers!” You can reach Mike at firstname.lastname@example.org or chat with him on Twitter at @marketingmiker.
Mike will present… Hot Dog Stand Marketing Version of Sales
Mike sold 75,000 hot dogs to pay his way through college and it taught him everything he needed to know to have a long term successful sales career. And he will teach every single one of you his Hot Dog Stand Marketing Version of Sales that will have you ready to thrive and not just survive for the coming decades in your own business!
*Tiffany-O* is the visionary and serial entrepreneur behind Virtual Partner, LLC, and Talk Social Networking, LLC. She’s become known as an “expert idea generator” with a gift for strategy, research, and analysis honed over 20 years supporting top brands such as SmithKline Beecham Pharmaceuticals, CIGNA, Arthur Andersen, and Limited Brands.
Among Tiffany’s many entrepreneurial ventures is the Odutoye Connection, launched in 2003; Virtual Partner, launched in 2008, providing small- to mid-sized businesses a “behind-the-scenes” team to drive marketing, creative, technology, and administrative projects. In 2009, Odutoye launched Talk Social Networking to help her clients understand the emerging world of social media and authored a Social Media guidebook called Now What Do I Do? – An Entrepreneur’s Guide to Getting to Next with Social Media and co-authored the book 42 Rules of Effective Connections. Both concepts are now offered as full-day workshops. She has been quoted in Business First, The Newark Advocate, The Granville Sentinel, The Columbus Dispatch, and many online publications and has appeared on 10TV and the ONN channel.
Tiffany has received nominations for a 2011 Micro Entrepreneur Award and a 2011 NAWBO Visionary Award. You can talk with Tiffany on Twitter at @tiffanyodutoye.
Tiffany will present… Think OUTSIDE the box: Innovate, Monetize and Launch Your Next Big Idea!
Believe it or not, we all have the capacity to be innovators and to infuse a great business with creative follow through. If you’re not making the money you want to make, if your brand is not being seen and heard for the value it truly possesses, and if you have that next BIG idea to launch, then I believe that you’ll be propelled to further greatness if you can overcome the 7 common constraints that prevent innovative breakthroughs! Think OUTSIDE the Box is not just a cliché, it’s a powerful game changer.